Alex Kalish, Author at Stratix

The use of the term “mobile-first” originated with website design when smartphones began to outpace PCs for internet browsing. It meant designing sites that work just as well on a small screen as on a desktop. The term has now broadened beyond websites and apps to convey an overarching organizational mindset that puts mobile at the heart of strategy, operations, and the user experience.  

Mobile-first recognizes that mobile devices and mobile technology offer such massive advantages to organizations, their employees, and their customers that it should be at the forefront of every company’s technology roadmaps and investments. 

Why Mobile-First? 

Organizations have steadily moved towards mobile solutions for years, but the pandemic hyper-accelerated the need for them and underscored their value. A couple of the prominent use cases are remote work and contactless retail transactions like curbside pickup, but organizations quickly discovered broader benefits like increased productivity, the ability to run operations anytime from anywhere, nimbleness, and protection from disruption.  

Mobile solutions increase automation, improve workflows, and create better user and customer experiences. Most now accept that mobile is a key component of digital transformation. 

Advantages of Mobile-First 

How to Evolve to a Mobile-First Mindset 

Getting a mobile-first mindset starts with evaluating your technology and operational workflows to find ways that mobile digital transformation can drive positive change. 

There are steps along the way to becoming a mobile-first organization. Recognize that it’s a continuum, and you don’t have to get there overnight. The most successful organizations we see are the ones who are prioritizing their needs but also thinking about their broader technology and mobile strategy holistically, so they don’t become siloed or inadvertently create one-way doors that they then have to unwind later. 

First and foremost, don’t be overwhelmed by deploying a mobile-first strategy. Once you have a plan and a platform in place, it becomes easier to change it, upgrade it, and keep it going. There’s no finish line that you cross and then move on to something else. Keep in mind that technology changes fast, and there’s an opportunity cost to not having a dedicated team or a partner whose job it is to stay on top of the constantly changing technology. 

Need Help? It’s Available 

Deploying mobile technology—whether it’s for the first time or it’s a refresh of older technology—is a difficult undertaking for many enterprises to do at scale. It involves significant, thoughtful planning and expertise to do it successfully. It also requires involvement and support from many different stakeholders across the organization. Everyone has to be involved and buy into it. 

Partnering with an experienced organization that’s done it many times before—and has the ability to execute at the scale needed—can be a huge benefit to companies. Internal IT departments that are already overworked find it challenging to scale up and manage a deployment or a big technology refresh and then maintain it.  

You don’t have to go it alone. If you want to leverage a mobile-first strategy and are having trouble getting it off the ground, then reach out to our Mobile Solution Consulting team. We’re here to help. 

10-Minute Enterprise Mobility Masterclass

In this lesson, Alex Kalish, Chief Strategy Officer at Stratix, will walk you through the essentials of putting together an effective enterprise mobility support program.

Take the Class

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