Leading Casual Dining Restaurant Company
Achieving breakthrough innovation in the eyes of a millennial
This leading casual dining restaurant company wanted to transform its image and become the trendsetter for the millennial generation. Looking to combine the fast food and sit-down dining experience, they needed to reduce the resources required to order, deliver, and collect payment in their restaurants. Under their current model, these processes required human interaction at every stage, leaving the door open for inefficiencies, human error and a poor user experience.
Unlike their competitors who are unknowing or unable to change, this leading restaurant company is actively managing and executing a mobility-led digital strategy. Their mobile point of sale strategy significantly reduced the number of required resources while increasing revenue. Additionally, the restaurant company reported a dramatic increase in their customer satisfaction surveys.