Retailers seeing upwards of 146% sales growth
New Research Indicates Retailers Deploying In-Store Mobile Successfully Are Seeing Upwards of 146% Sales Growth
Survey Reveals Mobility as Key Investment Decision for Retailers Suffering Flat or Declining Sales
NORCROSS, Ga.–(BUSINESS WIRE) –Stratix, a leading enterprise managed mobile services provider, recently partnered with IHL Group, a global research and advisory firm serving the retail industry, on IHL’s latest in-depth research surveying some of the country’s biggest retailers on transformations in the retail sector. What was most noticeable about the results was that retailers deploying in-store mobile effectively are projected to have an increase of 146% in sales growth in 2018.
These increases in sales may be attributed to the personalized experience of shoppers interacting with an in-store associate through mobile devices. Moreover, sales associates can complete the purchase during the point of conversation as customers shop, offering the opportunity for associates to upsell and cross-sell merchandise.
While using in-store mobile resulted in monumental opportunities for some retailers, the survey’s data also reveals many other retailers face significant challenges implementing this technology, with five common setbacks repeatedly mentioned, including:
- 75% of retailers reported not having the proper applications in place
- 60% noted lack of adequately trained staff in-store
- 59% of participants cited the scarcity of internal help desk support
- 47% surveyed stated a shortage of acceptable payment options
- 45% point out managing mobile security is complicated and demanding
“At Stratix, we’re not surprised by these findings,” said Stratix President and CEO Gina Gallo. “As the largest pure-play managed mobile service provider in North America, we work with enterprise customers daily on providing scalable deployment and support models for their line-of-business mobile environments. And, as the use cases and complexities for mobile has grown exponentially over the last ten years, we see that most retail customers are seeking help with staff and support challenges.”
The survey confirms the deployment of Mobile POS has certainly hit some roadblocks. IHL Group Principal Analyst Greg Buzek says, “Based on the survey’s findings, it is clear that Mobile POS is an integral part of the planned enhancement of the customer experience at the store level in 2018 and 2019. Despite the strong potential financial improvements that have been experienced by retailers enjoying the technology, there have been many reasons why other retailers have delayed the deployment of mobile devices due to the many challenges being able to do deployments effectively and achieving ROI targets.”
Despite these concerns, the report confirms that the opportunities provided by mobile are significant, and with retailers embracing a third-party service to manage, support, and deploy these devices, the investment will be greatly beneficial. Buzek further notes, “Choosing to focus on app development and support of the customer experience is the best use of retailer’s internal resources. Selecting a trusted partner for the other key challenges revealed in this research is the best approach for most retail companies.” Even more apparent is that many stores can no longer afford to not have mobile devices, and without third-party assistance, it is almost impossible to do so efficiently.
Stratix will be on-site during Retail’s Big Show, NRF 2018, next week from January 14th-16th at booth #2245. For more information on the recent retail survey and results or to arrange an interview with Stratix during NRF to discuss how they are helping retailers successfully deploy mobility, please contact Nikkia Adolphe at email@example.com or (786) 269-5040.
About IHL Group
IHL Group is a global research and advisory firm headquartered in Franklin, Tennessee, that provides market analysis and business consulting services for retailers and information technology companies that focus on the retail industry.