How to Leverage the 'Amazon Effect' in Your Business   - Stratix

How to Leverage the ‘Amazon Effect’ in Your Business  

Customers want the same frictionless experience whether they’re shopping online or in a brick-and-mortar store. So how do retailers give them the unified commerce experience they expect? In this podcast, Stratix’s Chief Strategy and Solutions Officer Alex Kalish looks at how mobile devices play a huge role and what’s required and how to achieve it. How to Leverage the ‘Amazon Effect’ in Your Business (