The Dirty Little Secret of Enterprise Mobility Technologies in Retail
Most leading retailers have tasked their CIOs with building a technical infrastructure to help achieve key business goals such as securing a larger share of customers’ spending, attracting new customers, and driving more customer engagement.
To deliver the seamless shopping experience customers want, retailers need to create anytime, anywhere, any-channel buying experiences that leave no abandoned shopping carts. But to do this, an integrated enterprise mobility infrastructure from the warehouse to delivery is needed — one that offers retailers an opportunity to differentiate and add value in a hypercompetitive market.
Yet, the dirty little secret of enterprise mobility technologies is that most standard DIY approaches to enterprise mobility can create more problems than solutions. This white paper explores the role of managed mobility services and the impact they can have on helping retail organizations build a dynamic, customer-driven mobile infrastructure to increase revenue, attract new customers, and improve customer engagement.
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