New Horizons for Brick-and-Mortar Retail
How mobile technology and the Android platform is changing the definition of “in-store”
In the current post-COVID business environment, retailers with brick-and-mortar locations are frantically searching for the perfect value proposition to ensure their survival. What is the item or service we can offer to customers to secure their patronage and loyalty – even in a time of anxiety, uncertainty and challenging headwinds for brick-and-mortar retail? Is it delivery from the stores to customer homes?
Is it encouraging Research Online, Purchase Offline (ROPO) behavior by engaging customers with native apps filled product information and reviews? Perhaps it is Buy Online, Pick-up In Store (BOPIS) models that encourage same-day in-store visits for immediacy that delivery cannot match? Maybe it’s Curbside Pickup that takes BOPIS even further by making it unnecessary for the customer to even leave their car?
The answer is yes. You see, that perfect value proposition that serves as the “gamechanger” for retail is a simple one: Choice. Download the white paper to learn how Android-powered mobile technology is the key to successfully adapting and thriving within this paradigm shift.
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